What is digital marketing? Everything you need to know

In our analysis, Return on Ad Spend by keywords generated through SEMRush has been 2X of the keywords generated through Google Adwords. Our last customer feedback campaign was set up by making a survey using Google Forms that was then sent out to our whole user base via email. We wanted to measure customer satisfaction, locate customer pains, get ideas for new features and get a detailed overview of our direct competition. To help you quickly find what you’re looking for, we’ve separated this post by strategy. Visit Content Marketing Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.
Today, digital marketers are branching out to include a variety of alternative search engines in their SEO strategy, including Bing. Not to mention, it’s also becoming more common to optimize content specifically for social media platforms. The importance of mobile marketing is rising, as it is expected that by 2024, the number of mobile shoppers will rise to approximately 187.5 million users.
Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. “Content” can mean blog posts, resources like white papers and e-books, digital video, podcasts, and much more. In general, it should first and foremost provide value to the consumer, not just advertise the brand or try to make a sale.
Take the guesswork out of the equation by conducting routine analyses to identify what’s resonating with your target audience. Look at your own performance data, conduct competitor research and test new channels and formats. However, digital marketers know there’s nothing more valuable than being able to assign and measure the ROI of specific points along a customer’s journey.
Bibliometric analysis along with a citation and co-citation analysis presents a powerful way to analyze the patterns and characteristics of already published papers in any scholarly field. It may also help to find out the school of thought, if any, in any specific area of study (Mandal, 2017; Christie, 2008). The bibliometric analysis takes the objective philosophy and employs a quantitative investigation method on written documents (i.e., journals, books, websites).
You can learn digital marketing by simply choosing a topic and clicking the play button. There is no fee, no prerequisites, and you don’t have to register. Watch one tutorial or all of them—Shopify’s free digital marketing training won’t cost you a thing.